Products related to Advertising:
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Outdoor Advertising (RLE Advertising)
The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries.Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods.Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site.From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them.This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story. First published in 1953.
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Meditation on Perception : Ten Healing Practices to Cultivate Mindfulness
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My Life in Advertising and Scientific Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C.Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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Advertising Disability
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.The research presented in the book provides a much-needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements and 'pro-diversity' brand campaigns.Textual analyses of advertisements from the eighteenth century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty 'ideals', inclusionism and the unstable crutch of charity.As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and the United States are provided.Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements.From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly.
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Is there a timer for mindfulness training, meditation, yoga, and spirituality?
There is no set timer for mindfulness training, meditation, yoga, and spirituality as it varies from person to person. Some people may find it helpful to start with short sessions, such as 5-10 minutes, and gradually increase the duration as they become more comfortable. Others may prefer longer sessions right from the start. It's important to listen to your body and mind and find a timing that works best for you. The key is to be consistent and make it a regular practice in your daily routine.
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What are meditation and mindfulness?
Meditation is a practice that involves focusing the mind on a particular object, thought, or activity to train attention and awareness, and achieve a mentally clear and emotionally calm state. Mindfulness is a type of meditation that involves paying attention to the present moment without judgment. It involves being fully aware of your thoughts, feelings, bodily sensations, and surrounding environment. Both meditation and mindfulness have been shown to have numerous benefits for mental and physical well-being, including reducing stress, improving focus, and enhancing overall quality of life.
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Is loving-kindness meditation sufficient instead of mindfulness meditation?
Loving-kindness meditation and mindfulness meditation serve different purposes and can complement each other. While mindfulness meditation focuses on being present and aware of one's thoughts and feelings without judgment, loving-kindness meditation cultivates feelings of compassion and goodwill towards oneself and others. Both practices can be beneficial for overall well-being, and individuals may choose to incorporate both into their meditation routine for a more holistic approach to mental and emotional health. Ultimately, the effectiveness of each practice depends on the individual's specific needs and goals.
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What is the difference between mantra meditation and mindfulness meditation?
Mantra meditation involves focusing on a specific word, phrase, or sound to quiet the mind and cultivate a sense of inner peace. This repetition helps to anchor the mind and prevent distractions. On the other hand, mindfulness meditation involves being fully present in the moment, observing thoughts, feelings, and sensations without judgment. It emphasizes awareness of the present moment and acceptance of whatever arises. Both practices can help reduce stress and improve overall well-being, but they differ in their specific techniques and focuses.
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Guided Mindfulness Meditations Bundle : Healing Meditation Scripts Including Loving Kindness Meditation, Chakra Healing, Vipassana Meditations, Body Scan Meditations and Breathing Meditation
Do you want to meditate to a script that will increase mindfulness and self healing? If so then keep reading… Do you have problems getting stressed out on a regular basis? Not enough will power? Sleeping issues such as insomnia? Or do you have anxiety? If you do, this book will help you to counter these problems by reading relaxing content which can help you get to rest much more easily. In Guided Mindfulness Meditations Bundle, you will discover: A relaxing meditation script that will help you relieve stress!,The best meditation used to counter anxiety!,The easiest meditation techniques to increase will power!,Why following this script will prevent you from feeling drained and tired! ,And much, much more., The proven teachings are so easy to follow. Even if you’ve never tried meditation before, you will still be able to find success by following the soothing material. So, if you’re ready to start your journey to have much better fulfilling life, then click BUY NOW!
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Effective Advertising : Understanding When, How, and Why Advertising Works
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job.He has brought together an amazingly diverse literature.Unlike some other sources that claim to be able to measure the effects of advertising, Tellis's thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff.Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book."--Alan G.Sawyer, University of FloridaEffective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness.In particular, it summarizes what we know today on when, how, and why advertising works.The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share.In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology.It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency.Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising, such as:* Advertising has a powerful influence on consumers and often generates consumer need * The effects of advertising persist for decades * If an ad fails initially, repetition will ensure its ultimate success * Ads need only one to three exposures to succeed * Advertising by argument is the most effective method * The best ads are unique and original * Advertising is very profitable Tellis then provides alternatives and establishes the following truths about advertising: * Advertising is vitally important for free markets, but its action is subtle and its discovery is fragile * The effects of advertising are short-lived * If ads are not initially effective, repetition will not make them more effective * Scientific principles can show which ads work, though firms often ignore advertising research and persist with ineffective ads * Advertising by emotion may have the most effective appeal * Templates can yield very effective ads * Advertising is often unprofitable Effective Advertising will be an important addition to courses at the graduate or undergraduate level in advertising, marketing, communication, and journalism.It will also be an invaluable reference for professionals and researchers working in these fields.
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Sustainable Advertising : How Advertising Can Support a Better Future
Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'.This is the book every advertising and marketing professional needs to make every ad a sustainable ad. Sustainable Advertising informs every stage of the advertising process with the expertise required to make advertising more sustainable, future-proofing portfolios, improving productivity, and saving money.Covering the way ads are made and distributed, to the products, services, and behaviours they promote, this book sets out the insights, best-in-class case-studies and practical guidance to accelerate change and ensure the industry is fit for purpose in the face of the climate crisis. This must-read guide sets out a clear action plan for agencies, brands, media owners, tech platforms and individuals.It includes interviews with industry leaders including Unilever, WPP, Google, ITV, Cannes Lions, Meta, Havas, PwC, Tesco, Oxford University's Said Business School, the Advertising Standards Authority and dentsu.Learn how to avoid greenwashing, how to pitch more sustainable behaviour changes to appeal to the most customers and how advertising can make the most positive contribution to the global battle against climate change.
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Strategic Advertising Management
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications.Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and 16 new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy. With added coverage on social media, viral, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most current, comprehensive and complete guide to the rapidly evolving landscape of the advertising industry. Digital formats and resourcesThe sixth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The ebook offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooksThis book is accompanied by the following online resources:For students:Flashcard glossaryAdditional questionsFurther reading Web linksVideo links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentaries For lecturers:Case study source linksSuggested case histories from World Advertising Research CouncilSuggested classroom exercisesPowerPoint slidesFigures, tables, and adverts from the textbookWeb links
Price: 55.99 £ | Shipping*: 0.00 £
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Can mindfulness meditation also have no benefit?
While mindfulness meditation has been shown to have numerous benefits for mental and physical well-being, it is possible that it may not have a positive impact on everyone. Some individuals may not find mindfulness meditation helpful due to personal preferences, lack of consistency in practice, or underlying mental health conditions that require additional support. It is important to recognize that mindfulness meditation is not a one-size-fits-all solution and that different practices or therapies may be more effective for some individuals.
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Do you have experience with mindfulness meditation?
As an AI, I do not have personal experiences or consciousness to practice mindfulness meditation. However, I have been programmed with knowledge about mindfulness meditation and its benefits. If you have any questions or need guidance on mindfulness meditation techniques, feel free to ask!
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What is brand advertising and industry advertising?
Brand advertising is a type of advertising that focuses on promoting a specific brand and its unique attributes, values, and personality. It aims to create a strong and positive association with the brand in the minds of consumers, ultimately leading to increased brand awareness, loyalty, and sales. Industry advertising, on the other hand, is a type of advertising that promotes an entire industry or category of products or services, rather than a specific brand. It aims to educate and inform consumers about the benefits and value of the industry as a whole, rather than focusing on individual brands. Industry advertising often seeks to shape consumer perceptions and attitudes towards the industry, and may be used to address common misconceptions or negative perceptions.
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Which anchor point do you use as the meditation object in mindfulness meditation?
In mindfulness meditation, the anchor point used as the meditation object is often the breath. Practitioners focus their attention on the sensations of the breath as it enters and leaves the body, using it as a way to stay present and cultivate awareness. This helps to calm the mind and bring attention back to the present moment when it starts to wander. Other common anchor points include bodily sensations, sounds, or even a specific object or image.
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